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Chris Hoofnagle Finds Young Adults Care about Privacy

San Jose Mercury News, June 26, 2010 by Scott Duke Harris
http://www.mercurynews.com/top-stories/ci_15371548?nclick_check=1

Facebook’s collegiate roots have helped foster the popular view that young adults, having grown up with the Internet, are less worried about personal privacy than their elders. But that notion has been called into question by recent surveys led by Hoofnagle and by the Pew Center for the Internet and Society that found keen interest regardless of age.

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Chris Hoofnagle Suggests Simple Way to Protect Online Privacy

Out-Law Radio, June 18, 2010 Host Matthew McGee
http://www.out-law.com/page-11147

“If I could do anything now I would simply create a ceiling on how long advertising data would be kept, something like three months,” he said. “It would cause advertisers to have to compete under that ceiling, whoever could do the best targeting with just three months of data.”

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Chris Hoofnagle Labels Social Networking Sites the “Privacy Machiavellis”

-San Francisco Chronicle, May 25, 2010 by Chris Jay Hoofnagle
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/05/25/ED101DJPE1.DTL

Privacy “messaging” is masking the actions and goals of companies such as Google and Facebook. These for-profit companies have business models that depend upon increasing the collection of personal information, yet they tell us that “privacy is important.” The real question is: How important?

-Bloomberg Businessweek, May 26, 2010 by Brian Womack
http://bit.ly/bQZFJl

“There’s so much buy-in to the platform that the company can act pretty aggressively and users won’t hit the delete button.”

-China Daily, May 28, 2010 by Rob Lever
http://www2.chinadaily.com.cn/cndy/2010-05/28/content_9902571.htm

“Individuals don’t want to be tracked,” he said. “It might not cause you harm, it might just be creepy.”

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Chris Hoofnagle Criticizes Google Collection of Wi-Fi Data

ABC Good Morning America, May 19, 2010 by Becky Worley
http://abcnews.go.com/GMA/Parenting/digital-privacy-tips-family-safe/story?id=10683978

If your Wi-Fi network is unprotected, anyone who is driving by can pick up the signal and look at the websites your visiting.

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Chris Hoofnagle Criticizes Google’s Collection of Wi-Fi Codes

San Jose Mercury News, May 14, 2010 by Mike Swift
http://www.mercurynews.com/ci_15088256

“With a database of MAC addresses, you can tie communications back to a certain location and in the process make anonymity on the Web harder and harder to achieve,” said Chris Hoofnagle, a privacy expert at the UC Berkeley law school.

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Chris Hoofnagle and Jennifer King Find Young Adults Value Online Privacy

-San Francisco Chronicle, April 16, 2010 by Benny Evangelista
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/04/15/BUTM1CVCCA.DTL

“It’s very easy for us to point to certain individuals who have over-shared,” Chris Jay Hoofnagle, one of the study’s lead authors, said in an interview. “The most outrageous, most incorrigible teenagers have become a symbol for all young people. But it’s not an accurate observation of how the average young person is acting.”

-The Daily Californian, April 21, 2010 by Claire Perlman
http://www.dailycal.org/article/109186/young_internet_users_ignorant_of_privacy_laws_stud

King added that young adults rarely understand that, in the case of Facebook, selecting the option to let “everyone” see one’s profile does not mean permission has been granted to everyone on Facebook, but rather everyone who uses the Internet.

“I argue that the tail is wagging the dog: the companies that have the most to gain from describing young people as careless about privacy are encouraging and facilitating that carelessness,” [Hoofnagle] said in the e-mail. “Fundamentally, Google and Facebook are Machiavellian; they are using well-known principles from behavioral economics to encourage revelation of personal data, all the while instituting policies that make it appear as though they are not complicit in its revelation.”

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Chris Hoofnagle Worries about Privacy Threats from Online Advertisers and Facebook

-The New York Times, April 16, 2010 by Stephanie Clifford
http://www.nytimes.com/2010/04/17/business/media/17coupon.html?scp=4&sq=Berkeley&st=nyt

“There is a feeling that anonymity in this space is kind of dead,” said Chris Jay Hoofnagle, director of the Berkeley Center for Law and Technology’s information privacy programs.

-The Daily Online Examiner, Media Post Blogs, April 16, 2010 by Wendy Davis
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=126329

“Facebook settings don’t seem to be based on any empirical evidence whatsoever,” Hoofnagle tells MediaPost. “They seem to be arbitrary.” What’s more, he adds, the new search-engine friendly settings seem “more controlled by Facebook’s desire to drive traffic than by any norms.”

-ClickZ, April 27, 2010 by Kate Kaye
http://www.clickz.com/3640189

“Facebook is in wealth maximization mode, which should give pause to any user concerned about increasing revelation of personal data,” wrote Hoofnagle in an e-mail to ClickZ News about the site’s recent changes. He went on to suggest that Facebook users “seem to be tiring of the company’s shifting goalposts on information sharing.”

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Chris Hoofnagle Finds Young Adults Care about Online Privacy

The New York Times, April 15, 2010 by The Associated Press
http://nyti.ms/cFHnij

”Yes, there are some young people who are posting racy photographs and personal information. But those anecdotes might not represent what the average young person is doing online,” said Chris Hoofnagle, co-author of the study and director of information privacy programs at the Berkeley Center for Law and Technology.

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Chris Hoofnagle and Jennifer Lynch Raise Privacy Risks of Social Networking

The Daily Californian, April 9, 2010 by Katrina Escudero
http://www.dailycal.org/article/108991/concerns_persist_after_facebook_settlement

“Consumer privacy issues have taken on a new importance with the rise of social networking,” Hoofnagle said. “The problem is that existing regulatory structures are convinced that privacy issues are institutional. We think of entities such as phone companies as the privacy threat, but with social networking, we are the threat because we reveal too much.”

“What we have to worry about is search histories, pictures and documents that can easily get linked to your e-mail account,” Lynch said. “That info can be used by Google to market you personally, but more importantly, if the U.S. government requested that information from Google, they could easily be granted access to it.”

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Chris Hoofnagle Finds Lenders Ignore Warning Signs of ID Theft

The New York Times, Bits Blog, April 7, 2010 by Brad Stone
http://bits.blogs.nytimes.com/2010/04/07/how-lenders-overlook-the-warning-signs-of-id-theft/

Mr. Hoofnagle argues that the perverse incentives of lenders—to sign up as many new customers as possible—are the heart of the problem and must be central to the solution. “Certain institutions have a very high risk tolerances and those risk tolerances are rational,” he said. “Identity theft remains so prevalent because it is less costly to tolerate fraud.”

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Chris Hoofnagle Notes Disconnect Between Online Marketers and Consumers

San Jose Mercury News, April 2, 2010 by Mike Swift
http://www.mercurynews.com/breaking-news/ci_14810526?nclick_check=1

A national poll last year analyzed by scholars at UC Berkeley’s Center for Law & Technology found that 66 percent of adults do not want tailored advertising online; a higher share was opposed after hearing about tracking techniques. “There is a real disconnect between business practices in this field and consumer expectations,” said Chris Jay Hoofnagle, director of the center’s information privacy program.

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Chris Hoofnagle Joins New Foundation to Protect Online Privacy

The Chronicle of Higher Education, Wired Campus, March 19, 2010 by Marc Perry
http://chronicle.com/blogPost/Facebook-Privacy-Blunder-Is/21933/

“I’m particularly interested in supporting groups with a strong record on consumer-privacy issues, and those who need resources to create usable privacy-enhancing technologies,” he said in an e-mail message.

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Chris Hoofnagle Criticizes Online Privacy Policies

The Daily Online Examiner, Media Post blog, March 17, 2010 by Wendy Davis
http://www.mediapost.com/publications/?fa=Articles.printFriendly&art_aid=124487

Hoofnagle raised an additional problem with privacy policies: He says some companies that allow consumers to “opt out” continue to collect data on consumers, but stop sending them targeted ads. That type of choice, he says, in which consumers are tracked yet don’t receive whatever benefit comes from the tracking, “is completely illusory.”

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Chris Hoofnagle Says Consumers Unaware of Online Privacy Risks

InternetNews.com, November 19, 2009 by Kenneth Corbin
http://www.internetnews.com/government/article.php/3849326/House+Panel+Moves+Closer+to+Privacy+Bill.htm

“Americans falsely believe that they enjoy a right of confidentiality with most businesses,” Hoofnagle said. “They incorrectly assume that privacy law prohibits the user of their personal information.”

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Chris Hoofnagle Deplores Lack of Privacy in Digital Age

NPR, All Things Considered, October 26, 2009 by Martin Kaste
http://www.npr.org/templates/story/story.php?storyId=114163862

“As there’s been growing awareness of how commercial data brokers operate, they’ve become more secretive,” Hoofnagle says…. “If consumers knew the extent to which this data was being collected and repackaged, there would be riots in streets.”

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Chris Hoofnagle and Jennifer King Find Americans Dislike Online Tracking

-The New York Times, September 29, 2009 by Stephanie Clifford
http://www.nytimes.com/2009/09/30/business/media/30adco.html?_r=2&scp=1&sq=privacy%20study&st=cse

About two-thirds of Americans object to online tracking by advertisers—and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from professors at the University of Pennsylvania and the University of California, Berkeley.

-Adweek, September 30, 2009 by Brian Morrissey
http://www.adweek.com/aw/content_display/news/digital/e3i549ead0f2b0cb6f9051223b3b846580b

“Our findings suggest that if Americans could vote on behavioral targeting, they would shut it down,” the study’s authors conclude.

-WSJ.com, September 30, 2009 by John Letzing
http://online.wsj.com/article/BT-CO-20090930-713200.html#printMode

U.S. Internet users largely “stand on the side of privacy advocates” when it comes to online tracking, even when assured that they are being tracked anonymously, the study concludes. “That is the case even among young adults whom advertisers often portray as caring little about information privacy.”

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Chris Hoofnagle Predicts Tech Firms Will Boost Lobbying Budgets

Wired, September 2, 2009 by Patrick Thibodeau
http://www.wired.com/epicenter/2009/09/tech-influence-spending-unaffected-by-recession/

“The spending goes up whenever there is a risk of legislation,” said Chris Hoofnagle, director of the Berkeley Center for Law & Technology…. Over the next year, Hoofnagle expects that Congress will take up bills on security breach notification and behavioral targeting—the display of advertising based on browsing history.

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Chris Hoofnagle Says Fashion Blogger’s Google Suit Difficult to Prove

San Francisco Chronicle, August 28, 2009 by James Temple
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/08/28/BA0419E2FH.DTL&type=printable

There are two major problems with the approach, he said. First, while there’s a legal obligation of trust between doctors and patients or lawyers and clients, no such inherent understanding between a blogger and a free online service has been recognized by the courts. Second, even if Port does successfully argue that such a relationship existed, Google can claim that its duty was limited—in the same way that a lawyer can break his confidentiality obligation to prevent a crime.

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Chris Hoofnagle Supports Third-Party Fraud Alerts

Arizona Republic, August 17, 2009 by Andrew Johnson
http://www.azcentral.com/arizonarepublic/news/articles/2009/08/17/20090817biz-lifelock0817.html

Hoofnagle, who filed a declaration supporting LifeLock’s pending motion in the Experian case, said that while LifeLock’s ads are misleading, consumers should be able to hire companies to set fraud alerts. “Identity theft refers to a broad range of crimes, including financial and medical identity theft and even impersonation,” he said. “(But) even with credit-monitoring services, you can fall victim to all three types of identity theft.”

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Chris Hoofnagle Notes Problem with Foreign Social Security Numbers

The Associated Press, August 16, 2009 by Holly Ramer
http://www.google.com/hostednews/ap/article/ALeqM5hy-198lZYAltwbqaBxHgUY7damuwD9A437HG0

Some federal agencies collect locally-issued Social Security numbers from grant and loan applicants and report them to credit bureaus as if they were U.S. numbers, regardless of whether the numbers already are in use. That’s the beginning of the problem, which isn’t identity theft but can create some of the same headaches when identities become linked in the eyes of lenders or creditors. “This can really slow you down if there is a default or a history of bad payment,” said Chris Jay Hoofnagle, director of information privacy programs at the Berkeley Center for Law and Technology.

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In the News



Chris Hoofnagle Finds Young Adults Care about Privacy

San Jose Mercury News, June 26, 2010 by Scott Duke Harris
http://www.mercurynews.com/top-stories/ci_15371548?nclick_check=1

Facebook’s collegiate roots have helped foster the popular view that young adults, having grown up with the Internet, are less worried about personal privacy than their elders. But that notion has been called into question by recent surveys led by Hoofnagle and by the Pew Center for the Internet and Society that found keen interest regardless of age.


Chris Hoofnagle Suggests Simple Way to Protect Online Privacy

Out-Law Radio, June 18, 2010 Host Matthew McGee
http://www.out-law.com/page-11147

“If I could do anything now I would simply create a ceiling on how long advertising data would be kept, something like three months,” he said. “It would cause advertisers to have to compete under that ceiling, whoever could do the best targeting with just three months of data.”


Chris Hoofnagle Labels Social Networking Sites the “Privacy Machiavellis”

-San Francisco Chronicle, May 25, 2010 by Chris Jay Hoofnagle
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/05/25/ED101DJPE1.DTL

Privacy “messaging” is masking the actions and goals of companies such as Google and Facebook. These for-profit companies have business models that depend upon increasing the collection of personal information, yet they tell us that “privacy is important.” The real question is: How important?

-Bloomberg Businessweek, May 26, 2010 by Brian Womack
http://bit.ly/bQZFJl

“There’s so much buy-in to the platform that the company can act pretty aggressively and users won’t hit the delete button.”

-China Daily, May 28, 2010 by Rob Lever
http://www2.chinadaily.com.cn/cndy/2010-05/28/content_9902571.htm

“Individuals don’t want to be tracked,” he said. “It might not cause you harm, it might just be creepy.”


Chris Hoofnagle Criticizes Google Collection of Wi-Fi Data

ABC Good Morning America, May 19, 2010 by Becky Worley
http://abcnews.go.com/GMA/Parenting/digital-privacy-tips-family-safe/story?id=10683978

If your Wi-Fi network is unprotected, anyone who is driving by can pick up the signal and look at the websites your visiting.


Chris Hoofnagle Criticizes Google’s Collection of Wi-Fi Codes

San Jose Mercury News, May 14, 2010 by Mike Swift
http://www.mercurynews.com/ci_15088256

“With a database of MAC addresses, you can tie communications back to a certain location and in the process make anonymity on the Web harder and harder to achieve,” said Chris Hoofnagle, a privacy expert at the UC Berkeley law school.


Chris Hoofnagle and Jennifer King Find Young Adults Value Online Privacy

-San Francisco Chronicle, April 16, 2010 by Benny Evangelista
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/04/15/BUTM1CVCCA.DTL

“It’s very easy for us to point to certain individuals who have over-shared,” Chris Jay Hoofnagle, one of the study’s lead authors, said in an interview. “The most outrageous, most incorrigible teenagers have become a symbol for all young people. But it’s not an accurate observation of how the average young person is acting.”

-The Daily Californian, April 21, 2010 by Claire Perlman
http://www.dailycal.org/article/109186/young_internet_users_ignorant_of_privacy_laws_stud

King added that young adults rarely understand that, in the case of Facebook, selecting the option to let “everyone” see one’s profile does not mean permission has been granted to everyone on Facebook, but rather everyone who uses the Internet.

“I argue that the tail is wagging the dog: the companies that have the most to gain from describing young people as careless about privacy are encouraging and facilitating that carelessness,” [Hoofnagle] said in the e-mail. “Fundamentally, Google and Facebook are Machiavellian; they are using well-known principles from behavioral economics to encourage revelation of personal data, all the while instituting policies that make it appear as though they are not complicit in its revelation.”


Chris Hoofnagle Worries about Privacy Threats from Online Advertisers and Facebook

-The New York Times, April 16, 2010 by Stephanie Clifford
http://www.nytimes.com/2010/04/17/business/media/17coupon.html?scp=4&sq=Berkeley&st=nyt

“There is a feeling that anonymity in this space is kind of dead,” said Chris Jay Hoofnagle, director of the Berkeley Center for Law and Technology’s information privacy programs.

-The Daily Online Examiner, Media Post Blogs, April 16, 2010 by Wendy Davis
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=126329

“Facebook settings don’t seem to be based on any empirical evidence whatsoever,” Hoofnagle tells MediaPost. “They seem to be arbitrary.” What’s more, he adds, the new search-engine friendly settings seem “more controlled by Facebook’s desire to drive traffic than by any norms.”

-ClickZ, April 27, 2010 by Kate Kaye
http://www.clickz.com/3640189

“Facebook is in wealth maximization mode, which should give pause to any user concerned about increasing revelation of personal data,” wrote Hoofnagle in an e-mail to ClickZ News about the site’s recent changes. He went on to suggest that Facebook users “seem to be tiring of the company’s shifting goalposts on information sharing.”


Chris Hoofnagle Finds Young Adults Care about Online Privacy

The New York Times, April 15, 2010 by The Associated Press
http://nyti.ms/cFHnij

”Yes, there are some young people who are posting racy photographs and personal information. But those anecdotes might not represent what the average young person is doing online,” said Chris Hoofnagle, co-author of the study and director of information privacy programs at the Berkeley Center for Law and Technology.


Chris Hoofnagle and Jennifer Lynch Raise Privacy Risks of Social Networking

The Daily Californian, April 9, 2010 by Katrina Escudero
http://www.dailycal.org/article/108991/concerns_persist_after_facebook_settlement

“Consumer privacy issues have taken on a new importance with the rise of social networking,” Hoofnagle said. “The problem is that existing regulatory structures are convinced that privacy issues are institutional. We think of entities such as phone companies as the privacy threat, but with social networking, we are the threat because we reveal too much.”

“What we have to worry about is search histories, pictures and documents that can easily get linked to your e-mail account,” Lynch said. “That info can be used by Google to market you personally, but more importantly, if the U.S. government requested that information from Google, they could easily be granted access to it.”


Chris Hoofnagle Finds Lenders Ignore Warning Signs of ID Theft

The New York Times, Bits Blog, April 7, 2010 by Brad Stone
http://bits.blogs.nytimes.com/2010/04/07/how-lenders-overlook-the-warning-signs-of-id-theft/

Mr. Hoofnagle argues that the perverse incentives of lenders—to sign up as many new customers as possible—are the heart of the problem and must be central to the solution. “Certain institutions have a very high risk tolerances and those risk tolerances are rational,” he said. “Identity theft remains so prevalent because it is less costly to tolerate fraud.”


Chris Hoofnagle Notes Disconnect Between Online Marketers and Consumers

San Jose Mercury News, April 2, 2010 by Mike Swift
http://www.mercurynews.com/breaking-news/ci_14810526?nclick_check=1

A national poll last year analyzed by scholars at UC Berkeley’s Center for Law & Technology found that 66 percent of adults do not want tailored advertising online; a higher share was opposed after hearing about tracking techniques. “There is a real disconnect between business practices in this field and consumer expectations,” said Chris Jay Hoofnagle, director of the center’s information privacy program.


Chris Hoofnagle Joins New Foundation to Protect Online Privacy

The Chronicle of Higher Education, Wired Campus, March 19, 2010 by Marc Perry
http://chronicle.com/blogPost/Facebook-Privacy-Blunder-Is/21933/

“I’m particularly interested in supporting groups with a strong record on consumer-privacy issues, and those who need resources to create usable privacy-enhancing technologies,” he said in an e-mail message.


Chris Hoofnagle Criticizes Online Privacy Policies

The Daily Online Examiner, Media Post blog, March 17, 2010 by Wendy Davis
http://www.mediapost.com/publications/?fa=Articles.printFriendly&art_aid=124487

Hoofnagle raised an additional problem with privacy policies: He says some companies that allow consumers to “opt out” continue to collect data on consumers, but stop sending them targeted ads. That type of choice, he says, in which consumers are tracked yet don’t receive whatever benefit comes from the tracking, “is completely illusory.”


Chris Hoofnagle Says Consumers Unaware of Online Privacy Risks

InternetNews.com, November 19, 2009 by Kenneth Corbin
http://www.internetnews.com/government/article.php/3849326/House+Panel+Moves+Closer+to+Privacy+Bill.htm

“Americans falsely believe that they enjoy a right of confidentiality with most businesses,” Hoofnagle said. “They incorrectly assume that privacy law prohibits the user of their personal information.”


Chris Hoofnagle Deplores Lack of Privacy in Digital Age

NPR, All Things Considered, October 26, 2009 by Martin Kaste
http://www.npr.org/templates/story/story.php?storyId=114163862

“As there’s been growing awareness of how commercial data brokers operate, they’ve become more secretive,” Hoofnagle says…. “If consumers knew the extent to which this data was being collected and repackaged, there would be riots in streets.”


Chris Hoofnagle and Jennifer King Find Americans Dislike Online Tracking

-The New York Times, September 29, 2009 by Stephanie Clifford
http://www.nytimes.com/2009/09/30/business/media/30adco.html?_r=2&scp=1&sq=privacy%20study&st=cse

About two-thirds of Americans object to online tracking by advertisers—and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from professors at the University of Pennsylvania and the University of California, Berkeley.

-Adweek, September 30, 2009 by Brian Morrissey
http://www.adweek.com/aw/content_display/news/digital/e3i549ead0f2b0cb6f9051223b3b846580b

“Our findings suggest that if Americans could vote on behavioral targeting, they would shut it down,” the study’s authors conclude.

-WSJ.com, September 30, 2009 by John Letzing
http://online.wsj.com/article/BT-CO-20090930-713200.html#printMode

U.S. Internet users largely “stand on the side of privacy advocates” when it comes to online tracking, even when assured that they are being tracked anonymously, the study concludes. “That is the case even among young adults whom advertisers often portray as caring little about information privacy.”


Chris Hoofnagle Predicts Tech Firms Will Boost Lobbying Budgets

Wired, September 2, 2009 by Patrick Thibodeau
http://www.wired.com/epicenter/2009/09/tech-influence-spending-unaffected-by-recession/

“The spending goes up whenever there is a risk of legislation,” said Chris Hoofnagle, director of the Berkeley Center for Law & Technology…. Over the next year, Hoofnagle expects that Congress will take up bills on security breach notification and behavioral targeting—the display of advertising based on browsing history.


Chris Hoofnagle Says Fashion Blogger’s Google Suit Difficult to Prove

San Francisco Chronicle, August 28, 2009 by James Temple
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/08/28/BA0419E2FH.DTL&type=printable

There are two major problems with the approach, he said. First, while there’s a legal obligation of trust between doctors and patients or lawyers and clients, no such inherent understanding between a blogger and a free online service has been recognized by the courts. Second, even if Port does successfully argue that such a relationship existed, Google can claim that its duty was limited—in the same way that a lawyer can break his confidentiality obligation to prevent a crime.


Chris Hoofnagle Supports Third-Party Fraud Alerts

Arizona Republic, August 17, 2009 by Andrew Johnson
http://www.azcentral.com/arizonarepublic/news/articles/2009/08/17/20090817biz-lifelock0817.html

Hoofnagle, who filed a declaration supporting LifeLock’s pending motion in the Experian case, said that while LifeLock’s ads are misleading, consumers should be able to hire companies to set fraud alerts. “Identity theft refers to a broad range of crimes, including financial and medical identity theft and even impersonation,” he said. “(But) even with credit-monitoring services, you can fall victim to all three types of identity theft.”


Chris Hoofnagle Notes Problem with Foreign Social Security Numbers

The Associated Press, August 16, 2009 by Holly Ramer
http://www.google.com/hostednews/ap/article/ALeqM5hy-198lZYAltwbqaBxHgUY7damuwD9A437HG0

Some federal agencies collect locally-issued Social Security numbers from grant and loan applicants and report them to credit bureaus as if they were U.S. numbers, regardless of whether the numbers already are in use. That’s the beginning of the problem, which isn’t identity theft but can create some of the same headaches when identities become linked in the eyes of lenders or creditors. “This can really slow you down if there is a default or a history of bad payment,” said Chris Jay Hoofnagle, director of information privacy programs at the Berkeley Center for Law and Technology.



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