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Christopher Hoofnagle Finds Online Tracking Tactics Evade User Control

ClickZ, August 2, 2011 by Jack Marshall
http://www.clickz.com/clickz/news/2098796/tracking-methods-evade-user-control

Although KISSmetrics is not listed as a member of either of those initiatives, Hoofnagle suggested practices such as ETag tracking could severely undermine the efforts. “This is another example of tracking brought to light by researchers, rather than the industry self-regulatory groups…. It is unclear whether they have the technical expertise to engage in the surveillance and reverse engineering of new tracking methods,” he wrote in an email to ClickZ.

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